Responsibility
Aiming to do better
Our daily goals go far beyond making you look good. It goes to improve how we see the world of fashion and more importantly; how we treat it. Aiming to do better is our dedication to using better materials, recycle and taking care of the earth. Through mindful manufacturing and thoughtful product care, we want to prove that you can be conscious whilst looking cool. You can quote us on that. We are aiming to do better, and we encourage you to do the same.
COMMITMENT STRATEGY
We are determined to keep doing better—for both our community and our planet. Here's how we're making a positive impact:
RESPONSIBLE FABRICS
We prioritize responsible fabrics to reduce our environmental footprint while maintaining the quality of the product.
SUSTAINABLE PACKAGING
We have eliminated single use plastics. All our packaging is made from recycled materials and our labelling is made from FSC certified paper.
SOCIAL IMPACT
We're passionate about giving back. Partnering with organizations like Girl Talk and the Red Cross allows us to support causes that are close to our hearts.
RESPONSIBLE BASICS
85% of our basic program is made from responsible materials. We're committed to continually increasing this percentage as we evolve.
ETHICAL STANDARDS
Our dedication to sustainability extends to every aspect of our products. That's why we adhere to a strict NO leather, down, feather, & mohair policy—ensuring our creations are both ethical and cruelty-free.
GARMENT CARE
As well as making you look good, we want to ensure that your clothes last for as long as you have them. We have a few words of wisdom about how to take care of your garments – and we would like to share those with you. In this way we can work together to reduce the impact we make on the environment.
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